![]() For example, radio personalities have loyal audiences, but such factors will slow the shift rather than halt it. Of course, things will not change overnight (transformational change rarely does). If these drivers convert to Spotify’s hardware, it will open up a new front of attack on radio. ![]() In the US, 59% of consumers listen to music in the car while only 22% listen to streaming music in the car, as not every car on the road has the technological capability – which thus presents opportunities for Spotify’s device. ![]() Spotify’s debut of its car hardware attempts to compete with Apple’s Car Play by accessing a harder-to-reach audio audience. The future for car audio may not include radio This is an in-theme attempt to replace traditional radio with a more complex combination of audio content by integrating streaming-first habits into the physical environment of the car. However, Spotify’s US release of their Car Thing aims to reposition streaming at the epicentre of not only music but other audio content in that final frontier for streaming: the car. But with the likes of Ye’s recently-released stem player, we are reminded that music consumption is possible without a streaming service. Audiobooks, once the purview of cassette tapes and CDs, have moved to monthly subscriptions, a far cheaper cost than investing in paper copies or even a Kindle. Even radio, once a physical centrepiece of the home, has been forced to compete with podcasts across a variety of apps, all offering mobile-first – and therefore more effortlessly portable – access. The hardware we once relied on has been seamlessly replaced by streaming platforms. The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |